Saturday, I was monitoring tweets using Tweetdeck (which I downloaded this weekend and will post my likes and dislikes about the application soon) when a friend of mine said “So what are you doing? Are you on twitter again? What’s the point?”
My typing came to an instant halt, I slowly turned my head as my mouth dropped in utter surprise that (gasp) she didn’t know why it was important to use twitter and didn’t understand the concept. To me that was like saying, “What’s the use of the Internet?” Eeeek!
I put down my laptop, told her to sit and said we needed to have a serious talk. She seemed a bit surprised that her comment stirred such a reaction, but seriously, it’s twitter.
In order to not bore anyone and to get the point, I will break it down to the concept I find most important.
Keep in mind that businesses and individuals have a different set of long-term goals for using twitter, but it all boils down to the same short-term goals and benchmarks to reach the ultimate goal.
Heather M. Milligan, Director of Marketing at Barger & Wolen LLP pointed out, on the radio talk show Lawyer 2 Lawyer , that twitter is used to encourage others to get to know you, like you and trust you…and I completely agree.
Think about it…
Twitter is about putting words in front of a face, name or business. It is about having a medium where all people are equal and have the same access to others. It is about putting us on even ground and humanizing companies. Once you find people to interact with and you begin a dialogue, you are now a real, live person representing someone or something.
We tweet about problems, thoughts, advice, interesting facts and others get to know us. Once they know us, we want to give value and get people to like us. We want people to follow us and read our tweets and enjoy them and find them useful. Once we prove we can add value, our next goal is to create an element of trust.
In a business, when trying to attract new clients, those three concepts are most important in the decision making process. Sometimes it takes weeks, months and years to cultivate that relationship…but twitter cuts that time down drastically and allows us to be known, liked and trusted and build our reputation and relationships 140 characters at a time.
After explaining this, I asked her if she still had questions. Her response “Wow. So it’s like talking to people without talking? That’s weird.”
I will just assume she is not an early-adopter (although at this point, it’s not that early) and will catch on with the next wave.